Have you ever heard of Permanent Hair Colour Remover? Sounds like an oxymoron, right? How is it possible that you can apply a product to permanently Coloured Hair, leave it for 20 minutes, shampoo it away and just like that, your Hair Colour is removed? What is this bleach-free, damage-free sorcery?
Unlike bleach, which strips both artificial and Natural pigment, Colour Remover works differently. It targets and removes Permanent Hair Colour pigment while leaving your Natural Colour intact.
Here’s the simple science behind how it works, why it’s so easy to use at home, and how to get the best results. No lab coat required—just a simple breakdown of how it works.
How Hair Colour Works
Unlike semi-permanent Hair Colour, which sits on the outside of the Hair shaft, Permanent Hair Colour absorbs into the Hair shaft and is locked in place by molecular links, which is why it doesn’t just wash out.
(Don’t worry, “molecular” is as technical as we’ll get!)
How Colour Remover Works
Unlike bleach, which strips everything—including your natural pigment—Colour Remover works more gently. It breaks the artificial Colour links so the pigment can be washed away, leaving your natural Colour untouched.


In just 20 minutes, Colour Remover dissolves the Colour bonds. Then, a good rinse and shampoo wash away the loosened pigment, leaving your Hair fresh and ready for a new start.


Colour Remover is a game-changer for two major reasons:
1. Colour Build-Up Happens
Each time you Colour your Hair, pigment layers stack up in the Hair shaft. Darker shades are the biggest culprits here, and over time, this build-up can make it tricky to get an even Colour result when you reapply.
2. Lightening Dark Hair
If your Hair is currently Coloured Dark and you want to go Lighter, you’ll need to remove the Dark Shade first before lightening.
Colour
Remover
How To Use Colour Remover For The Best Results
Each Colour Remover pack contains two parts:
Part A: The magic ingredient that breaks down Colour molecules
Part B: A conditioning agent to keep your Hair healthy
Colour Remover Application Tips
Mix & Apply Immediately – Once mixed, apply straight to dry, Coloured Hair. Work quickly for even coverage.
Target the Colour – Apply only to the Coloured Hair, avoiding your natural regrowth.
Wrap Your Hair – Use cling wrap to help Colour Remover work its best.
Time It Precisely – Leave it on for 20 minutes. No longer. No less.
Rinse Thoroughly – Rinse with warm water, then shampoo three times to remove all residue.
Condition & Dry – Your Hair will feel soft and smooth thanks to the built-in conditioning treatment.
Stubborn Colour? If you have heavy Colour Build Up (especially Dark or Red Shades), you may need two or three applications. You can do two in a day on dry Hair and a third the next day if needed.
And just like that—you’ve removed unwanted Colour at home, no bleach, no damage, and no salon price tag. Easy, right?