2025 is all about embracing effortless, Natural beauty—and that starts with your Hair. This year’s standout Shades? The understated yet undeniably chic Dark Blonde and Light Brown hues that feel like you were born with them. Think Cool espresso Brunettes, soft Natural Browns, and deep Dark Blondes—elevated classics that exude richness and sophistication.
We love enhancing these Tones with our pure pigment, salon-quality Permanent Hair Colours that create seamless, Natural-looking results. Whether you’re a Blonde ready to press pause on the endless Lightening cycle or a Brunette craving a fresh, ultra-modern upgrade, these six effortlessly chic Shades are set to define 2025.
Colour: 5 Light Brown
The epitome of old-money elegance meets clean-girl simplicity, 5 Light Brown is the effortlessly chic Brunette Shade that proves subtle can still be striking. A perfectly balanced neutral Brown—not too Light, not too Dark—this Shade brings richness and depth without ever feeling heavy.
Best for: Achieving a Natural, born-with-it Brunette glow. Perfect for Blondes looking to transition back to Brown (hello, Colour Filler!) or anyone craving a polished, effortless update.
Suits: Everyone. Seriously. If there’s one Shade that flatters all skin Tones, it’s 5 Light Brown. Its true neutral base makes it universally wearable and endlessly sophisticated.
5
Light Brown
Colour: Dark Ash Blonde
The definition of French Cool-girl chic, this effortlessly balanced Dark Blonde-meets-light Brown Shade is the ultimate in understated elegance. Dark Ash Blonde smooths out Warmth, evens out highlights, and creates that fresh, born-with-it neutral Tone—think creamy espresso perfection.
Best for: If you’re after an ultra-Natural Dark Blonde or soft Light Brown, this is your go-to. Perfect for those with past Warmth or highlights looking to refine their Shade into something sleek, neutral, and seamlessly blended.
Suits: The ultimate, neutral-Cool Shade for Cool skin Tones, perfect for those who love muted, sophisticated hues or need to Tone down unwanted Warmth.
Dark Ash
Blonde
Colour: Intense Ash Dark Blonde
If effortless Cool-girl Hair had a Shade, this would be it. A smooth, crisp, ultra-ashy blend of 7.1 Medium Ash Brown and 5.11 Intense Ash Brown, this colour is all about refined, glossy, zero-Warmth sophistication—because who has time for brassiness?
Best for: Anyone on a mission to stay Cool (literally). If your Hair loves to throw Warmth, or a summer of sun, sea, and highlights has left you feeling more golden than you’d like, this is your one-way ticket to chic, ashy perfection.
Suits: The Cool-toned crew or anyone who wants that soft-focus, neutral Brunette without a trace of Warmth.
Intense Dark
Ash Blonde
Colour: 6 Dark Blonde
If you’ve ever brushed past 6 Dark Blonde, assuming it was too in-between to be exciting—not quite Blonde, not quite Brunette—allow us to reintroduce you. This Shade is pure, effortless elegance. A rich, glossy, Natural Dark Blonde, it’s the kind of colour that makes your skin glow, your Hair look healthier, and leaves everyone wondering if you just woke up like this.
Best for: Anyone craving that fresh, youthful, born-with-it look. Bonus points if you’re looking to cover greys seamlessly while keeping things soft and Natural.
Suits: Universally flattering, because a true Natural never goes out of style. Perfect for Blondes going a touch deeper or Brunettes looking to Lighten up without losing richness.
6
Dark Blonde
Colour: 7.1 Ash Blonde
Not ready to commit to Light Brown but still want in on the Cool, deeper Blonde movement? Enter 7.1 Ash Blonde—the effortlessly chic medium Blonde that lets you dip your toes into the Cool-girl Brunette club without a full transformation.
Best for: Blondes looking to go a little deeper without going full Brown. The Cooling ash pigments work magic to neutralise Warmth, leaving you with that soft, sophisticated, Natural Blonde.
Suits: Ideal for those who suit Cooler Tones or want to balance out any brassiness while keeping their Blonde fresh and modern.
7.1
Ash Blonde
Colour: 5.11 Intense Ash Brown
For the girl who wants her Brunette to be deep, Cool, and ridiculously chic—this is it. Think espresso martini chic—deep, smooth, and effortlessly Cool. 5.11 Intense Ash Brown is the ultimate modern Brunette, sitting right in that just Dark enough sweet spot of deep Blonde-meets-light Brown. With a double shot of ash, it neutralises Warmth and banishes brass, leaving you with rich, velvety, expensive-looking Hair—without the high-maintenance upkeep.
Best for: Anyone craving glossy, Cool Brunette perfection with zero fuss. Just mix with your developer, apply, and let the magic happen.
Suits: Made for Cool skin Tones, this Shade is perfect if your Hair tends to pull red or Warmth. Want to go the extra mile? Our Dark Intense Ash Toner Kit delivers a glass-like toning gloss, keeping your Cool, luxe Brunette energy going strong.
