You know we love the clean girl, old money aesthetic, so we're tickled pink to know the term "demure' has become the latest buzzword. The quiet elegance of the demure aesthetic has always been here, but now it’s trending hard—and we can't get enough. In this guide, we’re offering the best Hair Colour ideas to match your style—from deep, rich shades to smooth, Natural hues with a touch of that “old money” class.
What Is A Demure Hair Colour?
Think of it as an attitude, best expressed through well-curated outfits like a pinstripe blazer, crisp white trousers, delicate jewellery, or the perfect knit draped casually over a classic button-down. And, just like the bouclé cardigan you pull over your shoulders, demure Hair Colour choices should reflect that same understated elegance.
Demure Hair is about embracing rich, deep tones and timeless styles—whether that’s a sleek bob, a neatly brushed-back bun, or a bounce in your blow-dry. Explore these elegant shades and elevate your look to reflect a refined, natural aesthetic that’s both modern and enduring.
Whether it’s a Dark Blonde, Chestnut Brown, or Deep Burgundy, these Colours will give you that demure Hair Colour— a subtle refinement, complementing the clean lines and classic touches of your wardrobe.
Natural Classic
Try Shades like: 3 Dark Brown, 5 Light Brown, 6 Dark Blonde or Natural Brunette
Suits: Warm, Cool and Neutral Skin Tones
Just like a navy blue suit, a knit twin set, or a nautical stripe, Natural Hair Colours embody the essence of classic, mindful style. These Shades are thoughtful choices that will stand the test of time. Joining the demure trend may guide you back to your roots—literally—by opting for a neutral Dark Blonde or Brunette that enhances your Natural Shade with richer pigment and shine. This look will give you that classy, clean-lined "demure woman" alter ego while embracing your mindful, Natural era.
Delicate Warm Glow
Try Shades like: 5.3 Golden Brown, 7.3 Golden Blonde, 9.3 Light Golden Blonde
Suits: Warm Skin Tones
Illuminate your Hair with a Warm, delicate glow that whispers "old money" rather than shouts bold Gold. Think honey hues, a touch of champagne, or our favourite Warm Brunettes—rich Golden or Chocolate Browns with just the right hint of a blow-out Blonde. These shades will give you a royal, demure appearance, even if you're "faking it till you make it."
Rich Burgundy Demure
Try Shades like: 5.52 Deep Chocolate Plum, Burgundy Brunette, Blackberry Brunette
Suits: Cool Skin Tones and Cool Warm Skin Tones
Burgundy evokes the richness of a fine red wine, the elegance of polished antique leather, or a beautifully handcrafted handbag. These Shades embody old money sophistication while remaining perfectly demure. Refined, rich, yet sleek, a touch of Burgundy or Deep Plum in your Hair will give you a ladylike appearance—with just the right hint of attitude.
Let your demure Shade be a calm, crisp breath of fresh air—a mindful embrace of your beauty and femininity, while still honouring your strength and confident silhouette.
